eCommerce
Creating continuous customer touchpoints for a better journey
Context
During my time with eBags and Wiland I designed multichannel campaigns for multiple customer touchpoints. At eBags we were primarily promotions focused, driving awareness of the latest sales and converting on site. At Wiland we launched Grand Giraffe, so our job was to drive awareness of our brand and what the offering was through email, social, and paid media.
2x industry average click rates
eBags, open rates also 3% higher than industry averages
Role
eBags: lead email designer for 3.2 million active subscriber base
eBags: collaborate with merchandising, photo, and marketing teams to design, code, and deploy site updates
Wiland: collaborate with content, marketing, and business teams to design and code email and site campaigns
What we achieved
6% click rates
Wiland, also boasting 23% open rates
